{"id":30697,"date":"2014-12-31T18:07:10","date_gmt":"2014-12-31T16:07:10","guid":{"rendered":"https:\/\/oneearth-oneocean.com\/2014\/12\/31\/feds-warn-plastic-bag-makers-over-misleading-biodegradable-claim\/"},"modified":"2014-12-31T18:07:10","modified_gmt":"2014-12-31T16:07:10","slug":"feds-warn-plastic-bag-makers-over-misleading-biodegradable-claim","status":"publish","type":"post","link":"https:\/\/oneearth-oneocean.com\/en\/nonresearch-en\/2014\/feds-warn-plastic-bag-makers-over-misleading-biodegradable-claim\/","title":{"rendered":"Feds warn plastic bag makers over misleading biodegradable claim"},"content":{"rendered":"
http:\/\/www.theguardian.com\/sustainable-business\/2014\/oct\/31\/biodegradable-plastic-oxodegradable-bags-bioplastic-ftc-warning<\/a>\n\nFeds warn plastic bag makers over misleading biodegradable claim\n\nThe FTC has warned 15 ?bio-friendly? plastic bag companies over\ndeceptive advertising ? but will it have any impact on the dubious\ndisposable plastics industry?\n\nGreg Harman\nFriday 31 October 2014 14.23 GMT\n\n?Eco-friendly.? ?All natural.? ?Biodegradable.?\n\nStore aisles are littered with nebulous descriptors of vague\nenvironmental claims. Increasingly, however, the US Federal Trade\nCommission is asking these companies to show the science behind their\nadjectives ? or keep mum.\n\nAfter launching detailed recommendations for environmental marketing in\n2010, the FTC brought a raft of enforcement actions against plastic and\npaper companies last year, alleging deceptive marketing in the use of\nthe term ?biodegradable?.\n\nLast month, the FTC sent warning letters to 15 additional marketers,\ninforming them that their claims ?may be deceptive?. The FTC also\nrequested ?competent and reliable scientific evidence proving that their\nbags will biodegrade as advertised?. This time, the term of offense is\n?oxodegradable?, implying the bag will break down in time when exposed\nto oxygen.<\/pre>\n","protected":false},"excerpt":{"rendered":"
http:\/\/www.theguardian.com\/sustainable-business\/2014\/oct\/31\/biodegradable-plastic-oxodegradable-bags-bioplastic-ftc-warning Feds warn plastic bag makers over misleading biodegradable claim The FTC has warned 15 ?bio-friendly? plastic bag companies over deceptive advertising ? but will it have any impact on the dubious disposable plastics industry? Greg Harman Friday 31 October 2014 14.23 GMT ?Eco-friendly.? ?All natural.? ?Biodegradable.? Store aisles are littered with nebulous descriptors of vague environmental claims. Increasingly, however, the US Federal Trade Commission is asking these companies to show the science behind their adjectives ? or keep mum. After launching detailed recommendations for environmental marketing in 2010, the FTC brought a raft of enforcement actions against plastic and paper companies last year, alleging deceptive marketing in the use of the term ?biodegradable?. Last month, the FTC sent warning letters to 15 additional marketers, informing them that their claims ?may be deceptive?. The FTC also requested ?competent and reliable scientific evidence proving that their bags will biodegrade as advertised?. This time, the term of offense is ?oxodegradable?, implying the bag will break down in time when exposed to oxygen.<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3504,3488],"tags":[3557],"yoast_head":"\nFeds warn plastic bag makers over misleading biodegradable claim - One Earth - One Ocean e. 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Greg Harman Friday 31 October 2014 14.23 GMT ?Eco-friendly.? ?All natural.? ?Biodegradable.? Store aisles are littered with nebulous descriptors of vague environmental claims. Increasingly, however, the US Federal Trade Commission is asking these companies to show the science behind their adjectives ? or keep mum. After launching detailed recommendations for environmental marketing in 2010, the FTC brought a raft of enforcement actions against plastic and paper companies last year, alleging deceptive marketing in the use of the term ?biodegradable?. Last month, the FTC sent warning letters to 15 additional marketers, informing them that their claims ?may be deceptive?. The FTC also requested ?competent and reliable scientific evidence proving that their bags will biodegrade as advertised?. 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